Constraints and Creativity
Saturday, March 31st, 2007Our staff read The Spark: Igniting the Creative Fire that Lives Within Us All last fall together. It’s the story written from the perspective of someone who gets a behind the scenes look at the entire production process of Cirque du Soleil. It’s really an interesting book for someone looking for some thoughts on creativity. One of the most surprising ideas that I found in the book was the relationship between creativity and constraints. I had always assumed that creativity thrived when no rules were in place and you were absolutely free to go wherever you wanted. The production team of Cirque du Soleil couldn’t disagree more. Repeatedly throughout the book they talked about how the presence of constraints fueled their creatiivity. In one section, the author talks about his surprise as he listened to one of the directors talk about budgets and deadlines.
“Budgets and deadlines?” I joked. “I didn’t think any of the normal rules applied here - including gravity!”
“Oh we’ve got budgets and deadlines, all right,” she said. ‘Without them I don’t think we’d be half as creative as we are. They force us to come up with solutions we’d never think of otherwise. Constraints on time, money, and resources can be incredible motivators! Some of our most inspired ideas have arisen from the most Spartan situations.”
I was reminded of that principle today while reading an article in Business Week entitled, “Creativity Loves Constraints.” You can access the article here, and after you read it, ask yourself the question: How are you using and/or creating constraints in your system in order to fuel your creativity?
*Quote from Spark, 28.

